Unit 4 tipping point

The tipping point is that dramatic moment when little causes drive the unexpected to become expected and propel the idea of radical change to certain in acceptance.

According to Gladwell, the "tipping point" is that magic moment when an idea, trend, or social behaviour crosses a threshold, tip, and spread like wildfire.

"How little things can make a big difference".

In summary the expression tipping point means a critical event that causes a big and usually irrevocable change.

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